Brand Names & Logos
Review your main brand, Chinese name and logos for protection in China.
China IP Services for E-commerce & Consumer Brands
Plan China IP protection for new brands, products and packaging around your launch dates and budget.
China-Based Team
Dedicated English Contact
Clear Fees & Updates
Key Brand Assets to Protect in China
Review the brand and product assets that may need protection in China.
Product Appearance
Review distinctive product shapes and design details that may need protection in China.
Packaging & Visual Identity
Review packaging and distinctive visual elements that help customers recognize your products.
Explore Packaging Protection
Tagline
Your China IP Protection Review & Recommendations
Receive clear recommendations based on your current protection and upcoming launch plans.
China IP Snapshot
A clear view of the China rights relevant to your upcoming launch.
Key Dates
Keep the important filing and launch-related dates in one place.
Recommended Actions
See which filings or follow-up actions are proposed for this launch.
Scope & Estimated Costs
See the proposed work and expected fees before moving forward.
Your Local Team in China
Work directly with a local team that understands your priorities and keeps communication clear.
Zhang Mingqi
Patent Agent Mechanical · Mechatronics · Software
Patent drafting, search, and Office Action responses. Working in IP since 2003.
Wang Xiandong
Patent Agent Communications · Mechanical · Biotechnology
Patent drafting, portfolio planning, risk analysis, and domestic and international patent matters.
Gei Minghui
Patent Agent Chemistry · Mechanical · Mechatronics
Patent drafting, search, and prosecution across chemical and engineering technologies.
Ma Miaoqing
Trademark Attorney Trademark Registration · IP Portfolio Management
Qualified attorney specializing in trademark matters, including trademark filing, examination response, portfolio management, and brand protection strategies for international clients.
Chen Sisi
Trademark Specialist Trademark Search · Filing · Renewal
Experienced in supporting trademark applications and maintenance, coordinating filing procedures and assisting international clients with China trademark protection.
Cao Shuya
IP Paralegal & Client Coordinator International Client Support · Case Management
Supporting IP filing procedures, document coordination, and communication between international clients and professional teams throughout the IP protection process.
Ready for Your Next Brand or Product Launch?
Share your launch plans and existing rights. We’ll help identify the IP issues worth reviewing.
China Brand Protection FAQs
Practical answers to the questions overseas brands often ask before launching or expanding in China.
Your overseas filing is a useful starting point, but it should not simply be copied into a China application. Classification, accepted goods and services, and examination practice can differ. We review how your existing protection relates to your actual business and adapt the filing plan for China where needed.
Often, it is worth reviewing protection earlier. A brand may be promoted, shared with partners or prepared for launch before sales begin. For trademarks in particular, filing earlier can reduce the risk of a third party applying for the same or a similar name before your market plans are fully underway. The right timing still depends on your business plans.
We start with what is changing in the business. That might be a new brand, a new product design or an updated package. We then compare the launch with your existing China rights and identify where additional protection may be useful before you commit to new filings. The aim is to focus the work around the launch, rather than protect everything by default.
If you already use a Chinese name, or expect to use one as the brand develops in China, it should be included in the review. A Chinese name can raise its own trademark questions and should not simply be treated as an informal translation of the original brand. We look at it alongside the wider brand protection plan.
Yes. For consumer brands, the relevant IP is not always limited to the brand name. Product appearance and packaging may also need attention, particularly where they are distinctive or important to the way customers recognize the product. We review these elements before recommending whether further protection should be considered.
Protection can continue after the initial filing work. Depending on the brand’s needs, this may include trademark monitoring, keeping rights information organized, reviewing potential infringement concerns or discussing further IP work as the business develops. These services are agreed according to the actual situation rather than assumed to be part of every filing.
We can first review the rights you already hold and the issue you have identified. From there, the team can assess what type of follow-up may be appropriate, including infringement risk analysis or platform-related support where it falls within the agreed scope. The next step depends on the rights available and the facts of the matter.
